When you drive 20 miles out of town, wade through mud, and bare-hand yank a gourd out of the ground, you realize that their is more to making a purchase than just buying a product. You're buying an experience. Sometimes that experience benefits from efficiency and sometimes from the lack of it. The key for brands is know which is which to best satisfy the customers.
Though FLW worked with a different sent of materials than the modern digital marketer, our ends are the same – the beautiful. And just like FLW, we need to become masters of our materials.
Everything is easy today. Except that it’s not. And everyone just realized it. Now it’s time for marketers to pivot and correct course, provide value rather than ease – prove worth, not simplicity.