When you drive 20 miles out of town, wade through mud, and bare-hand yank a gourd out of the ground, you realize that their is more to making a purchase than just buying a product. You're buying an experience. Sometimes that experience benefits from efficiency and sometimes from the lack of it. The key for brands is know which is which to best satisfy the customers.
Brands mean something to us, and we mean something different to ourselves with our brands. The brands that matter most, make us matter most.
A New Civility works to put the art back in marketing, the storytelling back in branding, and the people back in digital marketing for businesses in the Pacific Northwest.